Datin Shin Yap

YYC Group CEO & Finance Expert

• CEO of YYC Group, an Asian-grown accounting and business advisory group with a 50-year history of empowering entrepreneurial success.
• Over 20 years of professional experience in public accounting, tax, and business advisory. Rich expertise in finance, marketing strategy, sales strategy, and legal matters.
• Frequently interviewed by the media and professional bodies such as China Press, Bernama, The Edge, Astro, TV2, 8TV, CPA Australia and etc.
• She is also a frequent speaker for seminars organised by China Press, Nanyang Siang Pau, Malaysian Institute of Accountants (MIA), CPA Australia and various trade associations such as Malaysia Retail Chain Association (MRCA), Master Builders Association Malaysia (MBAM), The Timber Exporter’s Association of Malaysia (TEAM) and many more.
• Being the second generation in the family business, she has grown a team of 30 staff to an 800-strong team which is trusted by 10,000 entrepreneurs.
• She has also tripled the business revenue since 2016 and won the attention of OCBC Bank in 2019 to invest and become a strategic partner of YYC.
• Under her leadership, YYC today is ranked among the top 10 accountancy firms by size.
• She is also invited to be the independent director of the listed company, Agmo Holdings Berhad.